Oceania Cruises and Regent Seven Seas Cruises - The Differences Are Fewer and Fewer. Is "OLife Advantage" A Good Thing" - Travels Blogs

Oceania Cruises and Regent Seven Seas Cruises - The Differences Are Fewer and Fewer. Is "OLife Advantage" A Good Thing"

Oceania Cruises has just announced "The OLife Advantage" program provides 2-for-1 pricing, "free airfare", pre-paid gratuities and "complimentary" shore excursions and unlimited internet, for all spring, summer and fall 2016 voyages in Europe, Alaska and Canada/New England for those booking a veranda or better by September 30, 2015.

This may be a good deal (and considering what Oceania generally charges for it add-ons is quite high) the issue I see is not with the promotion.  In fact, I believe Oceania provides a better overall product and cruise experience then its sister cruise line Regent Seven Seas.  This promotion gives us the opportunity to compare apples to apples.

But before I get to that I need to address the issue I see with its words in the press release saying one thing and its marketing saying something else...And that something else is the same troublesome wording that its sister company, Regent Seven Seas Cruises uses:  "Free".

You have read more than once about my disdain for Regent Seven Seas's deceptively marketing "included" amenities as being "free"...because they are not "free":  YOU ARE PAYING FOR THEM....WHETHER YOU USE THEM OR NOT!  You can read my article, "Selling a Regent Seven Seas Cruise: Do Travel Agents Have Any Liability to Their Clients""

Further, since Oceania and Regent Seven Seas have become sister companies I have been closely watching what I call the Oceanification of Regent Seven Seas. In fact, back in 2012 I wrote "Oceania Cruises New, Creative, All-Inclusive Approach (The Oceania-fication of Regent Seven Seas Cruise Line - Another Chapter)".  And this promotion seems eerily close to this happening as it applies to almost all of Oceania's cruises.
It is with this background that I analyze Oceania's OLife Advantage to see if it is, in fact, an "Advantage".  Let's take it step by step:

2-for-1 Pricing - This is just a marketing ploy.  It is, to your pocketbook, meaningless.  These cruises have never been sold...and never will be sold...at full price and have, in no uncertain terms, been given full prices sufficiently high to support this actually non-discounted fare.  NOTE:  This is not unique to Oceania.  Many cruise lines use the same problematic marketing. The problem is that it works!  Customers believe they are getting some great deal on the cruise fare when, in fact, they are just paying what they would normally be paying.  (Sometimes the price may change to 50% off or even 40% off but with other amenities are added.  Regardless, it comes out to pretty much the exact same price for you.)Free Airfare - There is no such thing as "free" airfare.  The simplest way to prove this is to not take the "free" air.  Do you know what happens"  You get a credit for not taking it. F...
Source: Goldring Travel
URL: http://goldringtravel.blogspot.com

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